Arch. Andrea Benedetto
– concept designer
– concept designer
– sales manager
How would you define Makris?
Matteo. The denial of how light is commonly expected to be used.
Why is Makris different?
Andrea. Makris is different because it does not follow a thought pattern linked to exclusively technical or exclusively artistic stereotypes but instead, attempts to define its own. Makris helps its clients focus on their real needs. This in turn gives Makris the ability to identify clients’ latent needs which often arenot the same as those for which they came to us in the first place. Our ability to interpret makes all the difference.
What is the dimension that assumes the choice of material in each project?
Matteo. The materials are one of the keys to interpretation; each project is composed of a technical creative capacity and a search for materials that are consistent and coherent with the creative and technical thoughts generated. The materials are the constructive key of thought, as they are part of the object’s design. At the same time however, they are functional to technical issues related to heat dissipation rather than to the operating mechanics of the lamp, for example. Makris leads the customer to reflect on how a given material can be processed and transformed. Giving a concrete example, we can talk about the creation of the Memi lamp. For this, a transparent diffusive material was chosen, which then led to the need to understand how the light would be transmitted inside; the solution was to laser the material making the light more tangible.
How do these things materialise?
Andrea. Often, clients’ requests do not take into account the realisation stage, even for small projects. Makris reinterprets what it sees without distorting the visual effect and the emotional impact that the architect or designer seeks, thus preserving the designer’s idea and exploiting everything that encourages a functional result on the technological and material level. In concrete terms, therefore, we bring a certain awareness to the initial idea, turning it into a practicality deriving also from the choice of innovative materials. We retain the artisanal ability to create unique pieces but we add the interpretation of the idea.
Who is Makris’ typical partner?
Filippo. A typical partner does not exist; the reference is always the object being created by Makris, within the project itself. A project that can always be different. The client and designer communicate thesensation they want to transmit through the lamp, using the description of the environment in which it will be inserted and the message the lamp will communicate; these elements that generate the overall design idea are then reflected in the design idea of the object that Makris will create.